About this project

 

• For the collection Spring-Summer 19' with Olivetta, the brand launched a first capsule collection of clothing and low-cost line, our target for this collection was the adolescent-adult audience, so we decided to work with a young model, and continue the campaign with influencers and no celebrities.

• My role was the art director and I created a conceptual proposal of the campaign, besides I was in charge of the model search, the studio, and the photographer. As well as supervising the looks, the shots and selecting the best ones. 

• The objective of this campaign was continued positioning the brand as bold and colorful.
  make known to the audience the new low-cost collection and its clothing.
   

 

Credits

www.olivetta.com.ar

Photographer - Eduardo Weis @eduweiss

Client: Olivetta Handbags

Model - Cloe Galli by Civiles model management

Makeup - Kahlé makeup studio