Spring Summer 19´Olivetta
About this project
For the collection Spring-Summer 19' with Olivetta, the brand launched a first capsule collection of clothing and low-cost line, our target for this collection was the adolescent-adult audience, so we decided to work with a young model, and continue the campaign with influencers and no celebrities.
My role was the art director and I created a conceptual proposal of the campaign, besides I was in charge of the model search, the studio, and the photographer. As well as supervising the looks, the shots and selecting the best ones.
The objective of this campaign was continued positioning the brand as bold and colorful.
make known to the audience the new low-cost collection and its clothing.
Photographer - Eduardo Weis @eduweiss
Client: Olivetta Handbags
Model - Cloe Galli by Civiles model management
Makeup - Kahlé makeup studio