Content Editor | Anaconda (Puffer Jacket Winter Campaign)

For Anaconda’s flagship Winter campaign, I led the post-production of social-first video assets designed to drive seasonal engagement. My primary focus was translating commercial campaign footage into "native-look" social content, utilizing trends transition techniques and rhythmic editing to optimize for mobile consumption. By bridging the gap between traditional retail advertising and organic social aesthetics, I created high-impact deliverables that maintained brand authority while feeling authentic to the platform.